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Posts Tagged ‘best practices’

Green is Lean: An Inside Look at Sustainable Purchasing at DHL Americas

Posted in Procurement, sustainability, tagged , , , , , , , , , , on July 26, 2010 | 1 Comment »

In our effort to explore green business issues and the impact sustainability has on organizations’ purchasing patterns, we are proud to interview  Wayne Evans, Senior Vice President for Procurement, the Americas, DHL.  During the interview, Wayne reflected on his team’s commitment to sustainability, and how he and his colleagues have found that green business practices [...]

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Whole Foods/Cork ReHarvest Partnership: A Best Practice in Product Lifecycle Management

Posted in Data/Report, Green Facilities, sustainability, tagged , , , , , , , , on June 28, 2010 | 1 Comment »

Earlier this spring, Whole Foods Market and Cork ReHarvest announced a partnership to allow Whole Foods customers to leave wine corks in drop boxes in all Whole Foods stores in the United States, Canada and the United Kingdomto be recycled.  This is an interesting program with a great focus on the lifecycle of products. Although [...]

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Highlights of Ceres Roadmap to Sustainability

Posted in Data/Report, sustainability, tagged , , , , , , on June 27, 2010 | 1 Comment »

By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) Ceres’ report, titled “21st Century Corporation: The Ceres Roadmap to Sustainability” which it released earlier this spring, contains noteworthy proposals for corporate governance and green marketing.  As a network of investors, environmental organizations and public interest groups, Ceres incorporates the private sector perspective into [...]

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Follow up to key idea from the Environmental Defense Unconference: Corporate Collaboration on Sustainability

Posted in External Resources, sustainability, tagged , , , , , on November 15, 2009 | Leave a Comment »

On this blog, my summer colleague, Lenora Deslandes, discussed her observations on the Environmental Defense Unconference in Boston.  One of the main ideas she highlighted was the need for companies to share best practices in sustainability in order to advance our common good. Therefore, I was excited to read in the New York Times this [...]

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Direct Mail Insight: Green Envelopes and the Big Picture

Posted in External Resources, green printing, paper, sustainability, tagged , , , , , , , , , , on June 21, 2009 | 4 Comments »

Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then.  Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]

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Tips for selecting the right eco-friendly papers

Posted in green printing, paper, tagged , , , , on June 11, 2009 | Leave a Comment »

****Guest post from David Grossman (SVP, Grossman Marketing Group)**** When getting ready to print a piece of marketing collateral, there are many ways in which you can make it more environmentally friendly.  None is more important than your paper selection. There are a number of criteria by which you can evaluate your paper options: What [...]

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An inside look at the greening of Harvard Business School

Posted in Data/Report, External Resources, sustainability, tagged , , , , , , , , , on June 9, 2009 | 1 Comment »

I’m pleased to include a guest post from Katharine Randel, who is a staff member of the Marketing Unit at Harvard Business School, as well as a member of the school’s Green Team.  I met Kathy earlier this year when I gave a presentation on green marketing and green business issues to the HBS Green [...]

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It all adds up…

Posted in sustainability, tagged , , , on May 20, 2009 | Leave a Comment »

****Guest post from David Grossman (Ben’s brother, and SVP, Grossman Marketing Group)**** While driving back to my office from a meeting, I saw the following sign posted on the back of a Staples delivery truck.   On the back of the truck, there is a small box that states, “Top speed set at 60.  It saves [...]

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Grossman Marketing wins green business award from Boston Business Journal

Posted in PR, sustainability, tagged , , , on April 21, 2009 | 4 Comments »

We at Grossman Marketing Group were honored and humbled this afternoon to learn that we are one of this year’s recipients of a Boston Business Journal green business award.  The award will be presented at this year’s Green Business Summit, scheduled for Friday, May 15, at 7 am at the Sheraton Boston Hotel. We were [...]

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Green Hotels: The Business Case for Sustainability

Posted in Data/Report, sustainability, tagged , , , , , on March 5, 2009 | 2 Comments »

A chat with the authors of High Performance Hospitality: Sustainable Hotel Case Studies I had the chance to catch up last month with Amisha Parekh and Michele Diener, two of the three authors of High Performance Hospitality: Sustainable Hotel Case Studies, a lodging industry textbook.  At a time when the Westin is launching its Element [...]

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