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Posts Tagged ‘best practices’

Follow up to key idea from the Environmental Defense Unconference: Corporate Collaboration on Sustainability

Posted in External Resources, sustainability, tagged , , , , , on November 15, 2009 | Leave a Comment »

On this blog, my summer colleague, Lenora Deslandes, discussed her observations on the Environmental Defense Unconference in Boston.  One of the main ideas she highlighted was the need for companies to share best practices in sustainability in order to advance our common good.
Therefore, I was excited to read in the New York Times this month [...]

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Direct Mail Insight: Green Envelopes and the Big Picture

Posted in External Resources, green printing, paper, sustainability, tagged , , , , , , , , , , on June 21, 2009 | 4 Comments »

Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then.  Here’s a link to the article.
As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s marketing [...]

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Tips for selecting the right eco-friendly papers

Posted in green printing, paper, tagged , , , , on June 11, 2009 | Leave a Comment »

****Guest post from David Grossman (SVP, Grossman Marketing Group)****
When getting ready to print a piece of marketing collateral, there are many ways in which you can make it more environmentally friendly.  None is more important than your paper selection.
There are a number of criteria by which you can evaluate your paper options:

What percentage of post-consumer [...]

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An inside look at the greening of Harvard Business School

Posted in Data/Report, External Resources, sustainability, tagged , , , , , , , , , on June 9, 2009 | 1 Comment »

I’m pleased to include a guest post from Katharine Randel, who is a staff member of the Marketing Unit at Harvard Business School, as well as a member of the school’s Green Team.  I met Kathy earlier this year when I gave a presentation on green marketing and green business issues to the HBS Green [...]

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It all adds up…

Posted in sustainability, tagged , , , on May 20, 2009 | Leave a Comment »

****Guest post from David Grossman (Ben’s brother, and SVP, Grossman Marketing Group)****
While driving back to my office from a meeting, I saw the following sign posted on the back of a Staples delivery truck.   On the back of the truck, there is a small box that states, “Top speed set at 60.  It saves fuel [...]

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Grossman Marketing wins green business award from Boston Business Journal

Posted in PR, sustainability, tagged , , , on April 21, 2009 | 4 Comments »

We at Grossman Marketing Group were honored and humbled this afternoon to learn that we are one of this year’s recipients of a Boston Business Journal green business award.  The award will be presented at this year’s Green Business Summit, scheduled for Friday, May 15, at 7 am at the Sheraton Boston Hotel.
We were included [...]

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Green Hotels: The Business Case for Sustainability

Posted in Data/Report, sustainability, tagged , , , , , on March 5, 2009 | 2 Comments »

A chat with the authors of High Performance Hospitality: Sustainable Hotel Case Studies
I had the chance to catch up last month with Amisha Parekh and Michele Diener, two of the three authors of High Performance Hospitality: Sustainable Hotel Case Studies, a lodging industry textbook.  At a time when the Westin is launching its Element line [...]

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Financial Times: Why sustainability is still going strong

Posted in External Resources, sustainability, tagged , , , , on February 17, 2009 | Leave a Comment »

A friend of mine sent along the following link to a piece written by Duke professors Daniel Vermeer and Robert Clemen, about the importance of a refined sustainability strategy during this economic crisis.  Vermeer is the executive director of the Corporate Sustainability Initiative at the Duke Fuqua School of Business, and Clemen is professor and [...]

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Highlights from Boston Business Journal Green Business Summit

Posted in sustainability, tagged , on May 20, 2008 | Leave a Comment »

On Friday, May 16, the Boston Business Journal hosted its first-ever Green Business Summit.
I attended the morning event, and was impressed with the program, which included a keynote speech by Cape Wind CEO Jim Gordon. Here’s a link to an article on his talk:
http://boston.bizjournals.com/boston/stories/2008/05/12/daily46.html?surround=lfn
CEO of Suffolk Construction John Fish’s comments were particularly interesting and [...]

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Green approaches help Boston-based hotelier

Posted in sustainability, tagged , , , on April 13, 2008 | Leave a Comment »

Over the weekend, I had the chance to read an interesting profile on Tedd Saunders, a principal of his family’s Saunders Hotel Group and a leading proponent of “green” business practices in the lodging industry. The article, published in Connecticut College’s quarterly magazine CC: Connecticut College Magazine, discussed Saunders’ (Class of 1983 from Connecticut) [...]

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