Unique Environmental Approach to Al Gore Mailing

bgrossman — Thu, 02 Jul 2009 16:19:31 +0000

Front and back of Al Gore mailing.

My firm recently produced envelopes for a mailing on behalf of the Democratic Senatorial Campaign Committee for Nexus Direct, a full-service direct marketing agency located in Virginia Beach, VA.

This fundraising appeal, comprised of 1.9 million pieces, was signed by former Vice President Al Gore. In keeping with his unwavering commitment to fighting global warming, the envelopes that were used were produced using environmentally-sound practices, most notably recycled paper, containing 30% post-consumer waste, and 100% certified wind power.

The back of the envelope featured statistics on the following savings: trees, pounds of solid waste, pounds of greenhouse gases, gallons of wastewater and BTUs of energy.

Please click here to view the mailing, which features all relevant eco-logos and a union label, as well as a full environmental report of the savings realized by using the above-mentioned practices. The statistics are from the Environmental Defense Paper Calculator, which I have written about on numerous occasions as being an excellent resource, especially due to its independent and transparent nature.

A must read – Al Gore’s NYTimes column (11/9/2008)

bgrossman — Mon, 10 Nov 2008 05:02:45 +0000

Al Gore wrote an excellent column in the New York Times on Sunday, 11/9, in which he lays out a very clear and sensible five-part plan to get America to produce 100 percent of its electricity from carbon-free sources within 10 years. Although he has launched the We Campaign which has pushed this goal, this article is a quick and easy read, and as such, I highly recommend you take a look.

Without further ado, here’s a link to the piece.

Sustainable Ink » Al Gore

Unique Environmental Approach to Al Gore Mailing

A must read – Al Gore’s NYTimes column (11/9/2008)