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Posts Tagged ‘advertising age’

Proctor & Gamble’s Green Scorecard to Include Media and Marketing Firms

Posted in Data/Report, Green Marketing, sustainability, tagged , , , on May 24, 2010 | 2 Comments »

In a wake-up call for marketing services firms, Proctor & Gamble Co. unveiled its Supplier Environmental Sustainability Scorecard earlier this month, and, as Ad Age wrote, “neither advertising agencies nor media companies appear to be off the hook.” The environmental measures include: Energy usage Waste disposal, reduction and recycling Environmental regulatory compliance factors Also of [...]

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The critical importance of transparency as part of sustainable communications – Ad Age

Posted in Data/Report, External Resources, sustainability, tagged , , , , on May 22, 2009 | Leave a Comment »

As most of those who read Sustainable Ink regularly know, I’ve been an advocate for transparency in everything individuals and companies do.  I’m pleased to share an article that Diana Verde Nieto (CEO of Clownfish, a sustainability and communications consultancy based in the U.K.) wrote for Advertising Age, titled: The Four C’s of Survival: How [...]

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Ad Age: Green-Marketing Revolution Defies Economic Downturn

Posted in Data/Report, External Resources, sustainability, tagged , , , , , , , on April 21, 2009 | 1 Comment »

This week’s Advertising Age features a very interesting and timely (Earth Day is this week) article, titled “Green-Marketing Revolution Defies Economic Downturn.” The writer, Jack Neff, starts off the article with the following statement: “Green marketing is turning out to be surprisingly recession-proof.” Neff points to product launch and sales data that indicate that even [...]

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Advertising Age: How to Avoid Eco-Fatigue

Posted in External Resources, tagged , , on August 21, 2008 | 1 Comment »

I came across an interesting article yesterday in Advertising Age titled “How to Avoid Eco Fatigue.” The article, written by Jennifer Maxwell-Muir of Maxwell PR, a firm with a wide range of experience in the natural/organic industry, states that consumers are getting tired of the massive news coverage and marketing campaigns surrounding the “green” movement.  [...]

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Interesting article on importance of good relationships between marketing and sustainability officers

Posted in Data/Report, sustainability, tagged , on June 22, 2008 | Leave a Comment »

Advertising Age recently wrote a special report on the importance of strong relationships between marketing and sustainability officers. Although the sustainability officers play a leadership role in helping an organization be a good steward of the environment, the CMO is responsible for crafting the company’s communication strategy with its customers. Therefore, for a company to [...]

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Highlights from Advertising Age’s Green Conference

Posted in sustainability, tagged , on June 19, 2008 | 2 Comments »

Advertising Age held its Green Conference last week.  In an article posted on its website (reproduced below because it is no longer available in complete form online), its reporters highlight a key message from speakers: perfection in green brands is virtually impossible.  Rather, what’s more important is when organizations make real and genuine efforts to [...]

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