Sustainable Ink

About: Ben Grossman

Website

http://sustainableink.wordpress.com/

Details

Ben Grossman serves as a principal in his family’s fourth-generation marketing services concern, Grossman Marketing Group. The firm is headquartered in Massachusetts and has offices in Connecticut and Washington, D.C. The 97-year-old company has a longstanding commitment to the communities in which it does business. In addition, it is has a sincere focus to do business in a sustainable way. Ben launched the Green Marketing Solutions division in late 2006, and the firm has already worked with over 50 clients to help make their communications campaigns more environmentally friendly without sacrificing their effectiveness.

Posts by Ben Grossman:

• January 15, 2010 Green business: chief sustainability officers, product innovation and employee education

• November 16, 2009 Looking in the mirror on America Recycles Day

• November 15, 2009 Follow up to key idea from the Environmental Defense Unconference: Corporate Collaboration on Sustainability

• October 22, 2009 Excellent list of books on Greentech, Energy, and Sustainability – from the Harvard Business School Greentech and Sustainability Club

• October 1, 2009 Preview of Graphic Design USA’s Green Issue

• September 10, 2009 Highlighting some best practice leaders in sustainable political communication

• July 2, 2009 Unique Environmental Approach to Al Gore Mailing

• June 22, 2009 Graphic Design USA Survey on Impact of Environment on Design and Purchasing Decisions

• June 21, 2009 Direct Mail Insight: Green Envelopes and the Big Picture

• June 9, 2009 An inside look at the greening of Harvard Business School

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