Here’s the third of four installments of our green marketing tips. These originally appeared in our our 100 Tips for Marketing Success, which we published earlier this year to mark our 100th anniversary. The two tips below focus on green design.
Sustainability can help drive the design process. Where possible we help our clients create marketing pieces that require fewer natural resources to produce.
- When designing a piece, always consider how the item will be produced. When sustainability is important, use colors that work well with vegetable-based inks on recycled paper.
- By designing a lighter, smaller piece, you can save energy, freight costs, as well as reduce the amount of paper used. This can also help keep postage costs down if the piece is being mailed.
A leading industry publication. Graphic Design USA (GDUSA), featured our design group, Studio G, for its sustainability expertise late last year. Here’s a link to the collection of agencies included. Here’s a link to download the profile of Grossman Marketing Group that GDUSA published.