Presentation Available from Target Marketing “Green Marketing Without Greenwashing” Webinar

I had the privilege of serving as a panelist this spring on a webinar put together by Target Marketing Magazine, titled,  “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues related to green marketing [they included Scot Case, Vice President, TerraChoice; Randi W. Singer, Litigation Partner, Weil, Gotshal & Manges; Rick Merdan, Marketing Strategy Manager – Environmental, NewPage Corporation].

Target Marketing has posted the presentation online with the slides and audio.  Please enjoy!

In addition, here’s a link to a blog post I wrote in April with some notes I took on Case and Singer’s remarks.

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