By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) We have written often at Sustainable Ink about the importance of transparency, as well as the need to account for the environmental impact throughout a product’s lifecycle. With that in mind, we are pleased to see a positive step taken by some well-known corporations. [...]
Archive for July, 2010
Making Apparel Transparent: Companies Team Up to Measure Sustainability of Shoes, Clothes
Posted in Data/Report, External Resources, Green Marketing, Procurement, sustainability, tagged conscious consumers, eco index, Energy Star, environment, Fast Company, fossil fuels, going green, green marketing, Levi Strauss, lifecycle, nike, Patagonia, sustainability, Sustainable Marketing, Target, Timberland, transparency, wall street journal on July 28, 2010 | 3 Comments »
Green is Lean: An Inside Look at Sustainable Purchasing at DHL Americas
Posted in Procurement, sustainability, tagged best practices, DHL, energy, environment, going green, Green purchasing, paper, Procurement, recycled, Renewable Energy, sustainability on July 26, 2010 | 3 Comments »
In our effort to explore green business issues and the impact sustainability has on organizations’ purchasing patterns, we are proud to interview Wayne Evans, Senior Vice President for Procurement, the Americas, DHL. During the interview, Wayne reflected on his team’s commitment to sustainability, and how he and his colleagues have found that green business practices [...]
Presentation Available from Target Marketing “Green Marketing Without Greenwashing” Webinar
Posted in External Resources, sustainability, tagged FTC, green marketing, greenwashing, paper, Target Marketing, Terrachoice, webinar on July 12, 2010 | 2 Comments »
I had the privilege of serving as a panelist this spring on a webinar put together by Target Marketing Magazine, titled, “Green Marketing Without Greenwashing – How to legally and ethically back up your environmental claims.” I spoke alongside an excellent group of panelists who covered a wide range of key issues related to green [...]
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