My firm, Grossman Marketing Group, put together our 100 Tips for Marketing Success earlier this year to mark our 100th anniversary. Over the last century, we have learned a lot about what helps make our customers look good, so we thought we’d share what we’ve learned. 21 of the 100 tips involve sustainability, and over [...]
Archive for June, 2010
Green Tips for Marketing Success: Part 1 of 4
Posted in 100 Tips, Data/Report, Green Marketing, tagged employee education, revenue, sustainability, transparency on June 30, 2010 | 3 Comments »
Whole Foods/Cork ReHarvest Partnership: A Best Practice in Product Lifecycle Management
Posted in Data/Report, Green Facilities, sustainability, tagged best practices, conscious consumers, going green, grossman marketing group, lifecycle, preserve, recycled, sustainability, whole foods on June 28, 2010 | 2 Comments »
Earlier this spring, Whole Foods Market and Cork ReHarvest announced a partnership to allow Whole Foods customers to leave wine corks in drop boxes in all Whole Foods stores in the United States, Canada and the United Kingdomto be recycled. This is an interesting program with a great focus on the lifecycle of products. Although [...]
Highlights of Ceres Roadmap to Sustainability
Posted in Data/Report, sustainability, tagged apple, best practices, ceres, green marketing, grossman marketing group, sustainability, zipcar on June 27, 2010 | 1 Comment »
By Marisa Greenwald (Green Marketing & Sustainability Practice, Grossman Marketing Group) Ceres’ report, titled “21st Century Corporation: The Ceres Roadmap to Sustainability” which it released earlier this spring, contains noteworthy proposals for corporate governance and green marketing. As a network of investors, environmental organizations and public interest groups, Ceres incorporates the private sector perspective into [...]
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