In a wake-up call for marketing services firms, Proctor & Gamble Co. unveiled its Supplier Environmental Sustainability Scorecard earlier this month, and, as Ad Age wrote, “neither advertising agencies nor media companies appear to be off the hook.” The environmental measures include: Energy usage Waste disposal, reduction and recycling Environmental regulatory compliance factors Also of [...]
Archive for May, 2010
Proctor & Gamble’s Green Scorecard to Include Media and Marketing Firms
Posted in Data/Report, Green Marketing, sustainability, tagged advertising age, energy, green scorecard, proctor & gamble on May 24, 2010 | 2 Comments »
GROSSMAN MARKETING GROUP
Tags
-
Top Posts
- Some Good Year-End Sustainability Reading
- Poland Spring's Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
- Green Hotels: The Business Case for Sustainability
- Green business: chief sustainability officers, product innovation and employee education
- Cone/Duke University: Cause Marketing Can Result In Sales Lift
- About Sustainable Ink
- A focus on green printing
Archives
- December 2011
- July 2011
- June 2011
- March 2011
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- January 2010
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- February 2007
- January 2007
