JAMA – the Journal of American Medical Association began sending magazines to my address for DR. Kathryn Manning Noyes. This person as not lived here for years – perhaps a decade. So they buy an old list to increase their circulation to advertisers and justify their ad revenue.

I called JAMA numerous times. Instead of removing the name and address, they sold it! This week I got three different magazines, and about 4 direct mail pieces ALL resulting from JAMA selling the name and address for revenue. BAD sustainability practices and a big black mark for JAMA and the other vultures who are tearing down forests to justify ad revenue.

What is wrong with this picture?!!! I can’t begin to express my outrage around these publishers and advertisers tearing down forests to send meaningless paper to people who do not exist.

The companies that I have received junk mail from as a result have been The Journal of Family Practice, American Family Physician, Temple University School of Medicine, Liberty Mutual Insurance and a half a dozen others.

So advertisers beware, the circulation is false. Consumers beware, JAMA has REALLY bad sustainability practices.

Direct mail needs to end. I myself am completely turned off when I get an ad in the mail. This seems like poor way to market. For magazines, it is just a way to increase circulation for magazines…not a good idea in these changing times.

Thanks for posting this article. Maybe people will shift their practices as a result.