Feeds:
Posts
Comments

Archive for June, 2009

Highlights from Environmental Defense Green Business Unconference

Posted in Data/Report, sustainability, tagged , , , , , , , on June 26, 2009 | 6 Comments »

By Lenora Deslandes (Green Marketing & Sustainability Practice, Grossman Marketing Group) Sustainability and the environment have been my main areas of study for the past three years at Boston University. After speaking with professors about issues and serving as an active member of a wide array of sustainability initiatives on the BU campus, I decided [...]

Read Full Post »

Graphic Design USA Survey on Impact of Environment on Design and Purchasing Decisions

Posted in External Resources, PR, green printing, paper, tagged , , , , , , , , , on June 22, 2009 | 3 Comments »

Graphic Design USA Magazine published its annual survey on printing trends in the design industry this month.  The survey includes a page titled The Impact of Environment Matters On Your Design and Purchasing Decisions?” It is very clear that environmental issues are very important to designers and end-clients alike.  Here are the key points made: [...]

Read Full Post »

Direct Mail Insight: Green Envelopes and the Big Picture

Posted in External Resources, green printing, paper, sustainability, tagged , , , , , , , , , , on June 21, 2009 | 4 Comments »

Last month, Target Marketing Magazine published an article on trends surrounding environmentally-friendly envelopes – I was on vacation at the time so I didn’t get a chance to pass it along then.  Here’s a link to the article. As I’ve written on a number of occasions, “green” envelopes are an important part of an organization’s [...]

Read Full Post »

Tips for selecting the right eco-friendly papers

Posted in green printing, paper, tagged , , , , on June 11, 2009 | Leave a Comment »

****Guest post from David Grossman (SVP, Grossman Marketing Group)**** When getting ready to print a piece of marketing collateral, there are many ways in which you can make it more environmentally friendly.  None is more important than your paper selection. There are a number of criteria by which you can evaluate your paper options: What [...]

Read Full Post »

An inside look at the greening of Harvard Business School

Posted in Data/Report, External Resources, sustainability, tagged , , , , , , , , , on June 9, 2009 | 1 Comment »

I’m pleased to include a guest post from Katharine Randel, who is a staff member of the Marketing Unit at Harvard Business School, as well as a member of the school’s Green Team.  I met Kathy earlier this year when I gave a presentation on green marketing and green business issues to the HBS Green [...]

Read Full Post »