I was honored and humbled to receive the 2009 New England Direct Marketing Association Prodigy Award, for my work in the green marketing and sustainability space. I received the award at the NEDMA 2009 Annual Conference held earlier this month at Bentley College in Waltham, Massachusetts. According to NEDMA, the Prodigy Award is given each [...]
Archive for May, 2009
Recent award for green marketing leadership
Posted in External Resources, PR, sustainability, tagged green marketing, green printing, grossman marketing group, NEDMA, sustainability, wind power, zipcar on May 28, 2009 | Leave a Comment »
The critical importance of transparency as part of sustainable communications – Ad Age
Posted in Data/Report, External Resources, sustainability, tagged advertising age, clownfish, conscious consumers, green marketing, sustainability on May 22, 2009 | Leave a Comment »
As most of those who read Sustainable Ink regularly know, I’ve been an advocate for transparency in everything individuals and companies do. I’m pleased to share an article that Diana Verde Nieto (CEO of Clownfish, a sustainability and communications consultancy based in the U.K.) wrote for Advertising Age, titled: The Four C’s of Survival: How [...]
It all adds up…
Posted in sustainability, tagged best practices, Staples, sustainability, trans on May 20, 2009 | Leave a Comment »
****Guest post from David Grossman (Ben’s brother, and SVP, Grossman Marketing Group)**** While driving back to my office from a meeting, I saw the following sign posted on the back of a Staples delivery truck. On the back of the truck, there is a small box that states, “Top speed set at 60. It saves [...]
Report on Boston Business Journal Green Business Summit
Posted in External Resources, PR, sustainability, tagged wind power, green marketing, grossman marketing group, environment, going green, green printing, Boston Business Journal, zipcar on May 18, 2009 | 4 Comments »
As I wrote last month, my firm was honored to receive a green business award at the Boston Business Journal Green Business Summit. We were especially excited to be the only firm in the marketing services space to be recognized. Many thanks to our client, Zipcar, for nominating us. The summit was held last Friday, [...]
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