Ad Age: Green-Marketing Revolution Defies Economic Downturn

Source: Datamonitor's Product Launch Analytics

Source: Datamonitor's Product Launch Analytics

This week’s Advertising Age features a very interesting and timely (Earth Day is this week) article, titled “Green-Marketing Revolution Defies Economic Downturn.” The writer, Jack Neff, starts off the article with the following statement: “Green marketing is turning out to be surprisingly recession-proof.”

Neff points to product launch and sales data that indicate that even during the recession, consumer-packaged goods manufacturers are seeing significant revenue growth for their green offerings.  In fact, according to Seventh Generation CEO Jeffrey Hollender, his company’s sales were up 50% last year and 20% in March 2009 versus March 2008.

The article continues that as opposed to previous recessions, during which sales of green products “had the air taken out of them,” sales of green products have remained stable (and are still growing) in the current downturn.

Neff includes some interesting tips for green marketers at the end of the article, and I would certainly recommend giving it a quick read.

Here’s a link to the full article.

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