I had the opportunity to hear Nick d’Arbeloff, president of the New England Clean Energy Council, give a talk on Thursday, April 23, titled: “The Case for Energy Transformation: Climate Change, Energy Security, and Global Fossil Fuel Supply.” d’Arbeloff extensively discussed the causes of global warming and the need for more sustainable energy supplies. Near [...]
Archive for April, 2009
Report on New England clean energy firms
Posted in External Resources, Renewable Energy, sustainability, tagged cleantech, d'Arbeloff, global warming, Renewable Energy, wind power on April 24, 2009 | Leave a Comment »
Preview: BrightTALK Green Marketing Summit
Posted in PR, tagged green marketing, green printing, sustainability on April 23, 2009 | Leave a Comment »
I was flattered to be invited to present to the BrightTALK Green Marketing Summit tomorrow (Friday, 4/24). BrightTALK is aiming to become the “YouTube for Business,” meaning they arrange targeted meetings/summits online and then store the webcasts so people can watch them in the future (upon registration). According to the BrightTALK site, “This summit will [...]
Grossman Marketing wins green business award from Boston Business Journal
Posted in PR, sustainability, tagged best practices, green printing, grossman marketing group, sustainability on April 21, 2009 | 4 Comments »
We at Grossman Marketing Group were honored and humbled this afternoon to learn that we are one of this year’s recipients of a Boston Business Journal green business award. The award will be presented at this year’s Green Business Summit, scheduled for Friday, May 15, at 7 am at the Sheraton Boston Hotel. We were [...]
Ad Age: Green-Marketing Revolution Defies Economic Downturn
Posted in Data/Report, External Resources, sustainability, tagged advertising age, conscious consumers, going green, green marketing, Poll, Seventh Generation, sustainability, Sustainable Marketing on April 21, 2009 | 1 Comment »
This week’s Advertising Age features a very interesting and timely (Earth Day is this week) article, titled “Green-Marketing Revolution Defies Economic Downturn.” The writer, Jack Neff, starts off the article with the following statement: “Green marketing is turning out to be surprisingly recession-proof.” Neff points to product launch and sales data that indicate that even [...]
WSJ: Interesting report on eco-logos and green marketing
Posted in External Resources, green printing, sustainability, tagged conscious consumers, Environmental Defense, FSC, green marketing, green printing, sustainability, Sustainable Marketing, wall street journal on April 1, 2009 | 3 Comments »
The Wall Street Journal has an interesting report in Thursday’s issue titled: “As Eco-Seals Proliferate, So Do Doubts.” The article discusses how a number of unregulated organizations that purport to verify “green” product claims have sprouted up, which only makes buying these products even more confusing for businesses and consumers. Here are the two main [...]
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