As a member of the Environmental League of Massachusetts Corporate Council, I had the privilege of participating in a private meeting with Governor Patrick and his environmental team last Friday to discuss a wide range of issues. I was struck by the willingness, openness and accessibility of the Governor and his Secretary of Energy and [...]
Archive for March, 2009
Snapshot: Environmental League of Massachusetts Corporate Council meeting with Governor Patrick
Posted in PR, sustainability, tagged Cape Wind, cleantech, Deval Patrick, Environmental League of MA, Genzyme, grossman marketing group, Ian Bowles, Legal Sea Foods, Massachusetts, Millipore, NSTAR, Saunders Hotel Group, Shawmut, Stop & Shop, sustainability, tedd saunders, Triumvirate Environmental on March 31, 2009 | Leave a Comment »
Trendwatching.com’s 12 eco-trends to watch
Posted in External Resources, sustainability, tagged conscious consumers, environment, going green, green design, green marketing, Renewable Energy, solar energy, sustainability, Sustainable Marketing, Trendwatching.com, wind power on March 6, 2009 | Leave a Comment »
Hey all – I wanted to share this interesting briefing on Trendwatching.com about eco trends that present exciting opportunities for marketers and entrepreneurs. Trendwatching refers to these opportunities as an eco-bounty, and they provide the following definition: “ECO-BOUNTY refers to the numerous opportunities, both short and long term, for brands that participate in the epic [...]
Green Hotels: The Business Case for Sustainability
Posted in Data/Report, sustainability, tagged best practices, environment, going green, Green hotels, LEED, sustainability on March 5, 2009 | 3 Comments »
A chat with the authors of High Performance Hospitality: Sustainable Hotel Case Studies I had the chance to catch up last month with Amisha Parekh and Michele Diener, two of the three authors of High Performance Hospitality: Sustainable Hotel Case Studies, a lodging industry textbook. At a time when the Westin is launching its Element [...]
Key findings from Direct Marketing Going Green panel
Posted in External Resources, PR, sustainability, tagged environment, FSC, going green, green printing, grossman marketing group, Renewable Energy, soy inks, sustainability, Sustainable Marketing, wind power on March 4, 2009 | 3 Comments »
As I wrote before, I was on a panel titled “DM Going Green – Separating Fact and Fiction” on January 13. The session, which was organized by the New England Direct Marketing Association, was interesting and the conversation was lively. Floyd Kemske, who serves as Editor of NEDMA News and Creative Director at Amergent, wrote [...]
EPA Revises Green Power Partnership Program Requirement
Posted in PR, Renewable Energy, sustainability, tagged environment, EPA, green marketing, wind power on March 1, 2009 | Leave a Comment »
I was glad to see that the U.S. Environmental Protection Agency (EPA) revised its Green Power Partnership program requirements last week. The Green Power Partnership is a voluntary program that encourages the use of renewable energy in the United States. My firm was chosen to be a Green Power Partner in 2008 because we offset [...]
GROSSMAN MARKETING GROUP
Tags
-
Top Posts
- Some Good Year-End Sustainability Reading
- Poland Spring's Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
- Green Hotels: The Business Case for Sustainability
- Green business: chief sustainability officers, product innovation and employee education
- Cone/Duke University: Cause Marketing Can Result In Sales Lift
- About Sustainable Ink
- A focus on green printing
Archives
- December 2011
- July 2011
- June 2011
- March 2011
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- January 2010
- November 2009
- October 2009
- September 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- September 2008
- August 2008
- July 2008
- June 2008
- May 2008
- April 2008
- March 2008
- February 2008
- January 2008
- December 2007
- November 2007
- October 2007
- September 2007
- February 2007
- January 2007
