As I have written in the past, renewable energy is critical to our nation’s future – not only from a carbon emissions perspective but also for national security reasons. My firm’s adoption of and support for renewable energy (we offset 100% of our energy with Green-e certified wind power through Renewable Choice, the firm that [...]
Archive for January, 2009
News roundup – it’s about the wind
Posted in External Resources, PR, Renewable Energy, sustainability, tagged fossil fuels, going green, green marketing, grossman marketing group, Renewable Energy, sustainability, T. Boone Pickens, wind power on January 27, 2009 | Leave a Comment »
Cape Wind one step closer to approval
Posted in External Resources, Renewable Energy, tagged Cape Wind, Renewable Energy, wind power on January 19, 2009 | Leave a Comment »
Cape Wind, the nation’s first proposed offshore wind farm, moved one step closer to final approval on Friday, when the Minerals Management Service (MMS) issued a favorable final review of the project. Please click here for a story in the Boston Globe. Please click here for the full report from MMS. Support for Cape Wind [...]
Sustainability as a marketing strategy
Posted in External Resources, sustainability, tagged Institute for Sustainable Communication, sustainability on January 9, 2009 | 1 Comment »
Below is a quick interview with Don Carli of the Institute for Sustainable Communication, during which he discusses sustainability as a marketing strategy for growth and provides some insights into where the green movement is headed. Here are his main points: Sustainability is becoming more top-of-mind for companies Executives see sustainability as a growth strategy, [...]
Boston Business Journal article on my firm – It pays to be green
Posted in External Resources, PR, sustainability, tagged sustainability, environment, green printing, Boston Business Journal on January 9, 2009 | 1 Comment »
The Boston Business Journal has been publishing quick focus pieces on specific Boston-area businesses and the efforts they are taking to remain resilient during the recession. My firm was pleased to be spotlighted. Below is the article that appears in the Friday, 1/9/09 edition of the newspaper (I am also including a link): **** Marketer: [...]
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