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Archive for December, 2008

Boston Globe: Catalyzing the clean-energy economy

Posted in External Resources, tagged , on December 24, 2008 | Leave a Comment »

The Boston Globe published an interesting op-ed piece earlier this week with suggestions of ways that the incoming secretary of energy, Steven Chu, can spur the development of clean technologies in the United States.  The article, co-authored by Nick d’Arbeloff, the executive director of the New England Clean Energy Council, and Hemant Taneja, a managing [...]

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Upcoming Event: DM Going Green – Separating Fact and Fiction (1/13/09)

Posted in External Resources, PR, tagged , , on December 23, 2008 | 4 Comments »

Hey all – A quick pre-holiday message of thanks for reading my blog.  Thanks for all of your comments and suggestions.  They mean a lot! I wanted to pass along some information on an event in Massachusetts that I will be speaking at next month that is open to the public.  I hope you can [...]

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Agassi, Friedman, and sustainable enterprises

Posted in External Resources, sustainability, tagged , , , on December 14, 2008 | Leave a Comment »

In July, I used an op-ed piece by Tom Friedman from the New York Times to discuss the importance of renewable energy, and how we as marketers can incorporate it into our printed communications.  One of Friedman’s examples was Shai Agassi, the founder of Better Place, a company focused on creating electric car grids around [...]

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Forbes.com: “How To Go Green And Stay Cost-Competitive”

Posted in PR, Renewable Energy, tagged , , on December 7, 2008 | 1 Comment »

Forbes ran a story Friday on how green practices can help businesses compete and succeed.  The reporter heard about our success with our wind power initiative, through which we’re able to help our clients produce their marketing communications materials with Green-e certified wind power at no extra cost, and included us in the article.  Below [...]

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