Cone/Duke University: Cause Marketing Can Result In Sales Lift

Image courtesy of Cone

Cone, a leading marketing firm headquartered in Boston, recently published a report on cause marketing in conjunction with the firm’s 25th anniversary.  Cone turned to my firm, Grossman Marketing Group, to print it in the most environmentally-friendly way possible (100% certified wind power, 100% post-consumer recycled paper, and soy inks were all used).

As part of the publication, Cone featured a study it conducted along with Duke University’s Fuqua School of Business, on consumers’ feelings toward cause marketing.  According to the report, “aligning with a cause can positively impact actual consumer choice and exponentially drive sales.”

For a more in-depth article on the report, please see the write-up from our friends at Environmental Leader.

Please click here to download a full copy of the report.

About these ads

2 thoughts on “Cone/Duke University: Cause Marketing Can Result In Sales Lift

  1. I very rarely write remarks, but I read over quite a number of responses here on Cone/Duke University:
    Cause Marketing Can Result In Sales Lift | Sustainable Ink
    but had a couple of thoughts for you if you wouldn’t mind. Is this just me or are several of the replies appear to be as if they could be provided by really unintelligent visitors? And, if you’re article writing on other different
    blogs, Let me keep up with you. Are you able to post a listing of your current social media pages
    like your linkedin account, Facebook site or twitter feed?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s