Cone, a leading marketing firm headquartered in Boston, recently published a report on cause marketing in conjunction with the firm’s 25th anniversary. Cone turned to my firm, Grossman Marketing Group, to print it in the most environmentally-friendly way possible (100% certified wind power, 100% post-consumer recycled paper, and soy inks were all used).
As part of the publication, Cone featured a study it conducted along with Duke University’s Fuqua School of Business, on consumers’ feelings toward cause marketing. According to the report, “aligning with a cause can positively impact actual consumer choice and exponentially drive sales.”
For a more in-depth article on the report, please see the write-up from our friends at Environmental Leader.