Despite the recessionary environment in which we live, companies and organizations shouldn’t lose sight of the importance of good environmental stewardship. My belief is that the truly committed will clearly be separated from the ones who were only interested in making green efforts while the economy was strong. More importantly, the choices these firms make [...]
Archive for October, 2008
Can Green Business Survive the Meltdown?
Posted in External Resources, sustainability, tagged great green list, GreenOrder, meltdown on October 30, 2008 | 1 Comment »
Cone/Duke University: Cause Marketing Can Result In Sales Lift
Posted in Data/Report, External Resources, tagged cause marketing, Cone Inc. on October 19, 2008 | 1 Comment »
Cone, a leading marketing firm headquartered in Boston, recently published a report on cause marketing in conjunction with the firm’s 25th anniversary. Cone turned to my firm, Grossman Marketing Group, to print it in the most environmentally-friendly way possible (100% certified wind power, 100% post-consumer recycled paper, and soy inks were all used). As part [...]
Some weekend entertainment…
Posted in PR, tagged new england cable news on October 18, 2008 | 2 Comments »
On a largely unrelated but entertaining topic, I was excited earlier this week to be invited onto New England Cable News’ Friday evening quiz show. I appeared along with Amy Derjue, who writes for Boston Magazine and manages their blog, Boston Daily, as well as Lou Whitney, who is the CEO and founder of 2 [...]
Best practices in green printing: using printed collateral to support your organizational mission
Posted in Renewable Energy, green printing, paper, tagged green marketing, green printing, new leaf, Renewable Energy, solar energy on October 14, 2008 | 1 Comment »
My firm does a fair amount of work for SkyFuel, a solar energy company headquartered in New Mexico. SkyFuel is a cutting-edge clean technology provider that has been recognized for their pioneering work in the renewable energy space. SkyFuel needs to disseminate their ideas in printed form at trade shows, investor presentations and other industry [...]
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