A friend of mine, Scott Belsky, runs a great company called Behance, which designs products and services for the creative community. One of their products is the Behance Network, which is a social network for creative professionals. It’s a great place where people share their work, look for gigs, and search for talent. Last week, [...]
Archive for September, 2008
A spotlight on green design
Posted in External Resources, sustainability, tagged behance, green design, green marketing, sustainability on September 25, 2008 | Leave a Comment »
Newsweek: Green really means business
Posted in External Resources, sustainability, tagged going green, green marketing, Newsweek, sustainability on September 23, 2008 | 2 Comments »
I had the chance to read an excellent essay in the 9/22/08 issue of Newsweek, by Zachary Karabell of RiverTwice Research, which I strongly recommend. The main message of the article is that in an era of high energy costs, a company that has sustainable business practices will likely be able to save money and [...]
Best practices in green printing: quantifying the benefits of going green – part 2
Posted in green printing, sustainability, tagged Environmental Defense, green printing, League of Conservation Voters, Massachusetts Leagoe of Environmental Voters, quantify, transparency on September 3, 2008 | Leave a Comment »
I frequently encourage clients as well as readers of my blog to be transparent about the environmental savings derived from “going green” with their marketing and communications. My firm works with the Massachusetts League of Environmental Voters (MLEV), whose mission is to advocate for sound environmental policies and to elect pro-environmental candidates who will adopt [...]
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