I came across an interesting article yesterday in Advertising Age titled “How to Avoid Eco Fatigue.”
The article, written by Jennifer Maxwell-Muir of Maxwell PR, a firm with a wide range of experience in the natural/organic industry, states that consumers are getting tired of the massive news coverage and marketing campaigns surrounding the “green” movement. Maxwell-Muir [...]
Archive for August, 2008
Advertising Age: How to Avoid Eco-Fatigue
Posted in External Resources, tagged advertising age, eco, greenwashing on August 21, 2008 | 1 Comment »
Alternative energy: striking a balance between caution and execution
Posted in External Resources, Renewable Energy, sustainability, tagged New York Times, Renewable Energy, solar energy, transmission lines, wall street journal, wind power on August 18, 2008 | 2 Comments »
There has been increasing news coverage of alternative energy, most notably due to the explosion in energy prices over the last couple years. I saw two interesting articles over the last day, one from the conservative editorial pages of The Wall Street Journal, and the other from The New York Times.
Please note – photo courtesy [...]
Sustainability becomes differentiator for colleges
Posted in Data/Report, sustainability, tagged green marketing, green printing, higher education, princeton review, sustainability on August 6, 2008 | 1 Comment »
I read a very interesting article in the Boston Globe last week, which discussed the rising tide of “green” initiatives at colleges and universities across the country.
The article, titled “Not to be out-greened: Colleges grow more Earth-conscious to lure students,” focused on the increasing importance of universities’ environmental stewardship programs to college students, and how [...]
Exciting offer for Sustainable Ink readers
Posted in External Resources, sustainability, tagged macmillan, Tom Friedman on August 1, 2008 | Leave a Comment »
Hi all – my last post on Tom Friedman’s op-ed, and the traffic and links from all of you, got noticed by his publisher, Macmillan.
They contacted me yesterday with an offer for readers of Sustainable Ink. From now until August 11th, they are giving away the audiobook version of his bestseller, The World is Flat, [...]
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