I had the chance to read Tom Friedman’s most recent op-ed piece, “Texas To Tel Aviv” in the New York Times today, and felt compelled to share it with the folks who read Sustainable Ink.
The article focuses on two people: T. Boone Pickens and Shai Agassi. Pickens, who made his fortune in the oil business, [...]
Archive for July, 2008
“Texas to Tel Aviv”: Excellent op-ed piece by Tom Friedman in the NYTimes
Posted in Data/Report, Renewable Energy, sustainability, tagged New York Times, Renewable Energy, Shai Agassi, T. Boone Pickens, Tom Friedman, wind on July 27, 2008 | 3 Comments »
Best practices in green printing: quantifying the benefits of going green
Posted in sustainability, tagged Cone Inc., Environmental Defense, green printing, Mohawk on July 14, 2008 | 1 Comment »
I have written on a number of occasions about the importance of green business practices – both because they are good for the world around us as well as because they can be profit drivers for an organization.
Once an organization has decided to adopt green practices, it is very important that they quantify the benefits [...]
Doubleclick Performics (division of Google) report provides insights into green marketing online
Posted in Data/Report, sustainability, tagged conscious consumers, green marketing, value proposition on July 6, 2008 | Leave a Comment »
According to DoubleClick Performics’ recent Green Marketing Study, 60% of respondents who make online purchases say it is important that a company is environmentally conscious (although this report was released in April, I thought it was still very relevant and interesting).
According to Doubleclick’s site, “In the survey of 1,087 adults, consumers indicated the most attractive [...]
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