NSTAR, the Massachusetts-based electric utility, announced this month that starting in July 2008, its customers will be able to purchase wind power. The program, NSTAR Green, will allow customers to either power 50% or 100% of their homes/businesses with wind power. According to NSTAR, there will be a slight premium charged to basic home customers [...]
Archive for June, 2008
NSTAR To Offer Renewable Energy Option To Customers
Posted in Renewable Energy, tagged Maple Ridge, NSTAR, Renewable Energy, wind power on June 29, 2008 | 1 Comment »
Interesting article on importance of good relationships between marketing and sustainability officers
Posted in Data/Report, sustainability, tagged advertising age, sustainability on June 22, 2008 | Leave a Comment »
Advertising Age recently wrote a special report on the importance of strong relationships between marketing and sustainability officers. Although the sustainability officers play a leadership role in helping an organization be a good steward of the environment, the CMO is responsible for crafting the company’s communication strategy with its customers. Therefore, for a company to [...]
Highlights from Advertising Age’s Green Conference
Posted in sustainability, tagged advertising age, green marketing on June 19, 2008 | 2 Comments »
Advertising Age held its Green Conference last week. In an article posted on its website (reproduced below because it is no longer available in complete form online), its reporters highlight a key message from speakers: perfection in green brands is virtually impossible. Rather, what’s more important is when organizations make real and genuine efforts to [...]
BBJ Article on stagnant clean energy development in Mass
Posted in Renewable Energy, tagged Renewable Energy, wind power on June 13, 2008 | Leave a Comment »
I read an article in today’s edition of the Boston Business Journal discussing the bureaucratic and political challenges facing renewable energy development in Massachusetts. Much has been written about Cape Wind. However, there are other projects being held up, most notably a large wind farm slated for Brodie Mountain in the Berkshires. For a state [...]
A focus on green printing
Posted in green printing, paper, tagged Environmental Defense, FSC, green marketing, green printing, paper, soy inks, wind power on June 1, 2008 | 4 Comments »
I work with a wide variety of clients to help them design and execute environmentally-friendly marketing campaigns. A principal component of these programs involves print (direct mail, sales literature, annual reports, etc). Over the last year, I have tried to distill a lot of what I have read and learned into 5 simple steps to [...]
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