I have written frequently on the benefits of renewable energy, specifically wind power. It is easy to build, emission free, and uses less than 5% of the land on which turbines are sited.
As a result, wind power is the fastest-growing energy source in the world. It has taken my industry by storm – we see more and more clients who want their products made in plants powered with wind power (using offsets), as it helps send a values-laden message to an organization’s constituents that they are trying to be good stewards of the environment.
And although this is leading to higher wind power costs, as well as rising prices for the turbine equipment (see article from last week in TreeHugger: article), this is not such a bad thing. As the aforementioned article states, “The fact that demand is so high pushes prices upward, but that will only serve to attract more players; investors will see that there’s money to be made with wind power and large industrial companies might shift more resources to their wind power divisions. In fact, demand has been high for long enough to show the market that wind power is not simply a passing fad.”
All of these developments will lead to greater wind power generation capacity which will help the US reduce its dependence on oil, the majority of which comes from foreign sources. It may take a number of years, but the promise is great – as demonstrated in Spain. During one week this spring, wind power accounted for just over 40% of the country’s overall energy demand. And although this number may be a bit high, due to lower-than-normal energy demand, this figure is very exciting and gives us a big goal to shoot for.
[...] Use renewable energy, such as wind-generated electricity, in the production process – manufacturing of all kinds, including the creation of collateral, requires large amounts of electricity, traditionally produced by fossil fuel-powered generators. The combustion of fossil fuels creates carbon dioxide and other greenhouse gases that contribute to global warming. Therefore, one of most effective ways to address the environment with your marketing communications is to produce your materials with renewable energy, specifically wind power. Any number of third-party reports highlight that wind power resonates very well with end consumers. Every time you use wind power to print a marketing piece, you are demonstrating a commitment to reducing greenhouse gases. My company, Grossman Marketing Group, prints with 100% certified wind power, which allows our clients to use the following logo on their printed pieces, at no extra cost to their organization. Not only does this resonate well with end recipients, but it also creates demand for more wind farms, which will help our country reduce our dependence on foreign oil (please see my previous post on this subject: Looking ahead at the promise of wind power). [...]