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Archive for May, 2008

Looking ahead at the promise of wind power

Posted in Renewable Energy, tagged on May 27, 2008 | 1 Comment »

I have written frequently on the benefits of renewable energy, specifically wind power. It is easy to build, emission free, and uses less than 5% of the land on which turbines are sited. As a result, wind power is the fastest-growing energy source in the world. It has taken my industry by storm – we [...]

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Highlights from Boston Business Journal Green Business Summit

Posted in sustainability, tagged , on May 20, 2008 | Leave a Comment »

On Friday, May 16, the Boston Business Journal hosted its first-ever Green Business Summit. I attended the morning event, and was impressed with the program, which included a keynote speech by Cape Wind CEO Jim Gordon. Here’s a link to an article on his talk: http://boston.bizjournals.com/boston/stories/2008/05/12/daily46.html?surround=lfn CEO of Suffolk Construction John Fish’s comments were particularly [...]

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Video of my Harvard Green Marketing lecture available online

Posted in PR, tagged , , on May 19, 2008 | 1 Comment »

I wrote on this blog earlier this year that I was to give a lecture on green marketing to members of Harvard Extension School’s Environmental Management Program on Friday, February 29, 2008. I am pleased to provide a link to a video of the discussion: http://www.extension.harvard.edu/alumni/events/multimedia/video/green.jsp Many thanks for your interest!

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Boston Globe article on Green Movement in Somerville, MA (where Grossman Marketing Group is headquartered)

Posted in sustainability, tagged , , , on May 15, 2008 | 2 Comments »

Over the weekend, the Boston Globe wrote an article on a Somerville, MA green movement that is catching on. The program, called GoGreen Davis Square,focuses on Davis Square, which is near Tufts University, and it involves local businesses. The goal is to make Davis Square carbon neutral – which for a large group of service-based [...]

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My firm recognized for expertise in sustainability audits on marketing programs

Posted in PR, sustainability, tagged , on May 8, 2008 | Leave a Comment »

Recently, Dan Smolen, who heads up a talent-management firm in the Washington, DC area, wrote about my firm on his blog. The blog, called Sturdy Roots, is focused on “Recruiting, Hiring & Retaining Talented Green-Marketers.” In an April 18th post, titled “How Green Is My Marketing Company?” Smolen recommends a third-party sustainability audit to truly [...]

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