The Wall Street Journal ran an interesting article around Earth Day last week, stating: “As corporate America gets greener, Earth Day is following the path of Valentine’s Day, Easter and Christmas, and turning into a corporate marketing opportunity. But instead of advertising chocolates or toys, companies are selling themselves and their greenness — and often, [...]
Archive for April, 2008
WSJ: Firms Use Earth Day To Show Their Green Side
Posted in External Resources, tagged green marketing, wall street journal on April 29, 2008 | 1 Comment »
Supply constraints hamper green product adoption
Posted in Uncategorized, tagged green marketing, supply on April 26, 2008 | Leave a Comment »
Earlier this week, a major health care client of my firm asked for some help with an upcoming community event, during which they hoped to distribute eco-friendly shopping bags to the 1000 expected attendees. This client had previously given away these bags – see image attached to this article. Made from non-woven polypropylene, they are [...]
CoStar Study Finds LEED, Energy Star Bldgs. Outperform Peers
Posted in Data/Report, tagged LEED on April 17, 2008 | Leave a Comment »
There has been increasing news about “green” buildings, and the importance of LEED Certification. I was on the U.S. Green Building Council’s website last weekend (USGBC oversees the LEED system) and came across a news release on a study done by CoStar Group, a leading real estate research firm, on the financial benefits of building [...]
BusinessWeek Online announces Green Business newsletter
Posted in External Resources, tagged business week, green design on April 15, 2008 | Leave a Comment »
As a past subscriber of BusinessWeek, I recently received an email announcing the launch of a monthly newsletter on green business. According to their website, the newsletter, which will be published from Spring 2008 until September 2008, is a “monthly digest of our reporting on how climate change, alternative energy development, and the sustainability movement [...]
Green approaches help Boston-based hotelier
Posted in sustainability, tagged best practices, conde nast, lenox hotel, tedd saunders on April 13, 2008 | Leave a Comment »
Over the weekend, I had the chance to read an interesting profile on Tedd Saunders, a principal of his family’s Saunders Hotel Group and a leading proponent of “green” business practices in the lodging industry. The article, published in Connecticut College’s quarterly magazine CC: Connecticut College Magazine, discussed Saunders’ (Class of 1983 from Connecticut) long-time [...]
My firm featured on the Great Green List
Posted in PR, tagged great green list, green marketing, grossman marketing group on April 8, 2008 | 2 Comments »
I was reading the Internet tonight and came across an interesting website, called “the great green list.” The Great Green List describes itself as “the fastest growing human edited library of environmentally focused information on the Internet.” My company, Grossman Marketing Group, was included in the Green Marketing section. Here’s a quick link to the [...]
Dell’s HQ Switches to 100 Percent Renewable Energy
Posted in Renewable Energy, tagged dell, wind power on April 7, 2008 | Leave a Comment »
In further news that renewable energy is a good thing for an organization to adopt, see the news below about Dell, courtesy of GreenBiz.com OAKLAND, Calif., April 3, 2008 — Energy from wind and landfill gas sources now completely powers Dell Inc.’s 2.1 million square foot headquarters in Austin, Texas, the computer maker said Wednesday. [...]
Green Marketing: Reducing the Impact on the Environment while Increasing the Impact on your Audience
Posted in PR, sustainability, tagged environment, green marketing, grossman marketing group, sustainability on April 6, 2008 | 1 Comment »
Below is an article I recently submitted for publication to the Association of Fundraising Professional’s newsletter about green marketing for not-for-profits. Nevertheless, the lessons discussed are applicable to for-profit businesses as well. **** Nearly every day, when we open a newspaper or magazine or turn on the news, we see and hear something about the [...]
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