BBMG, a national marketing firm, has published an interesting report (in conjunction with marketing partners Global Strategy Group and Bagatto) on “conscious consumers” and the impact they are having on marketing. According to BBMG, the report “combines ethnographic research in three U.S. markets with a national survey of 2,007 adults to reveal how companies can [...]
Archive for November, 2007
Interesting Research Study on Consumer Behavior
Posted in Data/Report, tagged conscious consumers on November 27, 2007 | Leave a Comment »
Excellent Gallup poll on the environment
Posted in Data/Report, tagged Gallup, Poll on November 7, 2007 | Leave a Comment »
I had the opportunity to read an excellent poll conducted by Gallup last year on how Americans view the environment.. Enjoy: http://www.gallup.com/poll/1615/Environment.aspx
Sustainability, and why it matters now
Posted in sustainability, tagged fossil fuels, shareholder value, sustainability on November 6, 2007 | 2 Comments »
What it means Sustainability means assuring the long-term survival of our planet by conserving and caring for its resources rather than depleting or permanently damaging them. Our growing awareness of the effects of climate change and deforestation makes sustainability and environmental stewardship everyone’s concern today. Why it matters For companies, sustainability and profitability go hand-in-hand. [...]
GROSSMAN MARKETING GROUP
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Top Posts
- Some Good Year-End Sustainability Reading
- Poland Spring's Missed Green Marketing Opportunity: A Discussion of Their New Eco-Sense Bottle
- Green Hotels: The Business Case for Sustainability
- Green business: chief sustainability officers, product innovation and employee education
- Cone/Duke University: Cause Marketing Can Result In Sales Lift
- About Sustainable Ink
- A focus on green printing
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